Why We Created LastRound

The Cotton Round Nobody Thought About

When we launched LastSwab in 2019, the response surprised us. People hadn't thought much about cotton buds — they were just part of the routine. But when asked to imagine how many they had thrown away over their lifetime, the number landed differently. That shift in perspective — from individual habit to cumulative impact — is what LastObject is built on.

After LastSwab, we started looking at what else was sitting in the bathroom cabinet, used daily and discarded without thought. Cotton rounds were at the top of the list.

The Problem We Kept Seeing

Anyone who uses toner, micellar water, or nail polish remover goes through cotton rounds at a significant rate. Two a day is typical. That's over 700 per year, for a product that's in contact with your skin for about 10 seconds before going in the bin. They don't get recycled. Most aren't even 100% cotton — the polyester content is what keeps them from falling apart when wet, and it's also what keeps them in landfill indefinitely.

The existing "eco" alternatives were often not durable enough. We tried several reusable rounds that were on the market and found a consistent pattern: after a month of washing, the edges frayed, the shape distorted, and the absorbency dropped. They were reusable in theory but discouraging in practice.

The Design Process

We spent a long time on edge construction. It sounds like a small detail, but it's the difference between a round that lasts two months and one that lasts two years. We tested multiple edge finishes — bound edges, tightly serged edges, folded and stitched edges — at different wash temperatures and cycle counts. The goal was 200 machine washes with no significant fraying or shape distortion.

The storage solution came from observing how people actually used reusable rounds in real bathrooms. The problem wasn't the washing — it was the between-use storage. Damp rounds sitting on a shelf or bunched up in a cup were developing mould. The self-cleaning stand was designed to keep used and clean rounds separate and allow airflow for drying. It also makes the rounds visible — a small thing, but it helps with the habit.

What We Learned from Launching LastSwab First

LastSwab taught us that people are more willing to change habits than they think, as long as the replacement is genuinely equivalent in use. The barrier is usually not cost or access — it's the mental model: "the new thing will be worse than what I know." Making something that performs comparably to the disposable, but lasts dramatically longer, is the whole design brief.

With LastRound, we aimed for a product that people would forget was reusable — that it would just be the cotton round they use, indefinitely, without thinking about it.

Where We Are Now

LastRound is now part of a broader product family that spans swabs, tissues, and cotton rounds — the three highest-volume disposables in the average bathroom. The goal remains the same as when we started: make the sustainable option the obvious option, not the sacrifice option.

If you're researching reusable cotton rounds, the complete guide covers every format in detail. Or go straight to LastRound.

Isabel Aagaard

Co-founder, Better Objects

Isabel co-founded Better Objects in Copenhagen after years designing medical products — from chemotherapy take-home kits to maternity ward equipment. She holds a Master's in Collaborative Design from The Royal Danish Academy of Fine Arts. Her approach to product design: the best object is the one you never think about replacing.

LinkedIn ↗